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Thinking, Fast & Slow

SKU: AV_THINKING_FAST_AND_SLOW_ENG_1

399.00

The author in this book explains two ways of making choices. The first way is fast, emotional, and intuitive. The other way is slow, deliberative, and logical. By examining both these ways, Kahneman unveils the extraordinary capacities, biases of thinking fast, and various other aspects of the human mind.

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Description

Thinking, Fast and Slow” by Daniel Kahneman is a fascinating exploration of the human mind’s decision-making processes. Kahneman, a Nobel Prize-winning psychologist, introduces readers to the concept of two distinct thinking systems: System 1, which operates quickly and intuitively, and System 2, which is slower and more deliberate.

Through engaging anecdotes and rigorous research, Kahneman examines how these two systems influence our judgments, choices, and behaviors. He explores cognitive biases, such as the availability heuristic and the anchoring effect, which can lead to systematic errors in our decision-making.

Kahneman also delves into topics such as prospect theory, loss aversion, and the psychology of happiness, offering readers profound insights into human behavior and decision-making. By understanding the workings of the mind, readers can learn to recognize and mitigate the biases that often lead to irrational decisions.

“Thinking, Fast and Slow” is a thought-provoking and enlightening book that challenges readers to reevaluate their assumptions about how they think and make decisions. With its blend of psychology, economics, and behavioral science, this book offers valuable lessons for anyone interested in understanding the complexities of the human mind.

Additional information

Author

Daniel Kahneman

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